Ford Challenges the Conventional World of Pickup Trucks with a Tougher, Smarter and More Efficient Ranger
- Ford Ranger builds on its world-class capabilities with a new look and cutting-edge technologies that help achieve more
- New front end gives the Ranger a bolder, more modern appearance; new interior combines style, exceptional craftsmanship, and improved functionality
- Advanced features make the Ranger one of the smartest trucks on the road.
- Upgraded diesel powertrains and new Electric Power Assisted Steering make the new Ranger quieter, up to 22 percent more fuel-efficient and even more capable than before
- Suspension tuning for improved ride comfort and handling delivers on Ford’s fun-to-drive promise with higher levels of refinement
PRETORIA, South Africa, 11 August 2015 – At its Go Further Africa event today, Ford unveiled the new tougher and smarter Ranger, which sets a new benchmark in the pickup truck segment with an uncompromised blend of robust capability, craftsmanship and advanced technology.
Due to be launched in the Sub-Saharan Africa region in the fourth quarter of 2015, it will once again be produced at Ford’s Silverton Assembly Plant in Pretoria and exported to 148 markets in Africa and Europe.
“The new Ford Ranger brings a new level of comfort and refinement to its segment without compromising on the rugged capability that our customers demand,” says Tracey Delate, General Marketing Manager, Ford Motor Company of Southern Africa. “It represents a smarter kind of tough, and will help our customers to achieve more, whether at work or with their families.”
Featuring an updated, more muscular front end, and a stylish, smart and functional new interior, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. It also boasts an array of new cutting-edge technologies that enable new levels of connectivity, convenience and utility.
“When we set out to improve upon the Ford Ranger, we knew we had our work cut out for us: The current Ranger is one of the toughest, most capable trucks out there,” Delate says. “But thanks to our proud truck heritage and global expertise in the utility segment, we’ve made what was great even better, with a bold new look, improved efficiency and a new level of refinement.”
The changes to the Ranger begin with an updated exterior design. A bold, more modern look lends Ranger a powerful presence on the road, and immediately conveys a sense of capability.
A more athletic hood flows into a strong new trapezoidal grille, while imposing projector headlamps make the truck instantly recognizable, with a bold, technical look.
The updated exterior has been combined with a stylish new interior that creates an even more comfortable, contemporary and car-like environment for the driver and passengers.
Strong horizontal lines run across the width of the cab, giving a sense of openness, and framing the central eight-inch touchscreen. Behind the steering wheel, a new dual-TFT instrument cluster provides drivers with information about the vehicle, as well as entertainment, and climate control details at a glance.
The Ford Ranger remains one of the most capable trucks in its class. With a class-leading ability to wade through water up to 800mm deep, and with 230 mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles.
A robust electronically controlled transfer case allows drivers in 4×4 models to shift on the fly from 4×2 to 4×4 high with a knob on the center console. For low-speed torque or additional downhill braking, drivers can also engage low-range 4×4 gearing, while an electronic locking rear differential helps to improve traction in difficult conditions. These off-road strengths are matched by towing capability of up to 3,500 kg and exceptional payload capacity.
The Ranger achieves all this with a level of refinement not usually seen in the pickup truck segment. While the current Ranger already sets the standard for ride and handling, Ford engineers fine-tuned its suspension for additional comfort and even better handling.
The driving experience is further enhanced by an electric power-assisted steering (EPAS) system, which provides precise steering with a natural and confident feel. By eliminating the power steering pump used in a traditional power-steering system, EPAS also results in a quieter vehicle and improves fuel efficiency by about three percent.
Engineers also fitted the new Ranger with advanced sound-deadening materials and improved insulation for one of the quietest and most comfortable cabin interiors in its class.
A host of cutting edge technology is available on the new Ford Ranger to help drivers stay connected and in control.
SYNC 2®, the latest generation of Ford’s in-car connectivity system, gives drivers smarter and safer ways to stay connected. Using natural voice commands, the driver can control the car’s climate controls, entertainment system more easily than ever before. An eight-inch touchscreen places more controls at the driver’s fingertips, with color-coded corners for easy menu navigation.
For extra convenience, the new Ranger features a 240-volt power socket that can be used to power a laptop computer anywhere, from a work site to a family road trip.
There is also an array of driver assist technologies that help to make your drive more convenient. Some of the high-tech features introduced to the Ranger include Lane Keeping Alert and Lane Keeping Aid, Adaptive Cruise Control with Forward Alert, Front and Rear Park Assist and Tyre Pressure Monitoring System.
The new Ranger’s impressive power, capability, and payload and towing capacity are made possible thanks to powerful and efficient engines paired to either a six-speed automatic or manual transmission. All engines available provide Ranger customers a winning combination of power and efficiency in all conditions, and help to underscore Ford’s fun-to-drive promise.
For maximum power and torque for heavy-duty towing, Ford is offering the latest generation of its globally proven 3.2-litre Duratorq five-cylinder TDCi diesel engine. Upgrades including an updated exhaust gas recirculation system help to improve fuel efficiency.
Equipped with the latest generation of Ford’s 2.2-litre Duratorq four-cylinder TDCi diesel engine, the Ranger delivers significantly improved fuel efficiency and refinement while also providing the power Ranger customers demand.